HTC has recently filed a trademark for the term “CLOSECONNECT”. This term is just another way for saying “Near Field Communication” and brings up the question, when will this be available on devices? We have heard a lot of buzz about NFC and all of the features it could add to smartphones from transferring data to paying for items in stores. What we haven’t heard is of a device that has all of the features ready to use and listed as available. At any account here is what has been said about the CLOSECONNECT trademark filed.
Computer hardware and software for setting up, configuring, and administering wireless networks; Computer application software for mobile phones, cellular phones, smartphones, PDAs, and tablet computers used to connect to other mobile devices; Computer software for mobile phones, cellular phones, smartphones, PDAs, and tablet computers used for the collection, editing, organizing, modifying, book marking, transmission, storage and sharing of data and information; Computer application software for mobile phones, cellular phones, smartphones, PDAs, and tablet computers used to manage near field communication technology features on those devices; Computer software for setting up, configuring, and administering peer-to-peer networks and local peer-to-peer networks.
We aren’t sure if HTC plans on using this to describe the devices that they offer NFC on although many companies tend to purchase new trademarks for old technologies in the hopes that their term will take off. This is more or less a marketing endeavor for pushing a new name for NFC when talking about HTC devices. Think of it as searching the internet for something we don’t “search for it” we “Google it”. This is of course an example at the larger scale but same concept and reasoning behind most of these types of trademarks.