Google has decided to revamp the Google Android Market and give it a new name “Google Play”. This change will also create a new structure for categories and renaming of existing categories like Music to Play Music, Movies to Play Movies and Books to Play Books. The new design is available as part of the latest Android Mobile update.
Google Play is available on not only mobile devices but also computers, laptops and Chromebooks. You can now purchase an app and access it from any device. Technology experts have stated that its a very clever move for Google to rebrand with their name in the title. A news editor for CNET UK, Rich Trenholm wrote:
“This [rebrand] took me by surprise, but it’s a smart move.
“As enormously popular as Android phones are, Google is still a word that’s far more recognisable to ordinary folk…Tech-savvy phone fans may grasp the concept of Android, but that doesn’t mean friends, family and other[s] do. Mobile phones are as mainstream as it gets these days, so anything Google can do to brand its offerings as simple and unified and understandable, in words of one syllable, is going to help its cause.”