While Tim Armstrong at AOL has been in talks with Yahoo about a Yahoo AOL merger it seems that there may be a larger company in the talks again, Google. Wall Street Journal has published a report stating that Google is involved in an attempt to merge with Yahoo which would create quite a powerful company. While Google has been involved with Yahoo for over 10 years now providing Yahoo with some key search functionality, they are now in talks with private equity firms about just making them part of the larger core of Google.
PCMag has stated that there is no agreement between Google and Yahoo at the moment and that they aren’t sure what private firms Google is going through. Also the information from the Wall Street Journal was started almost 5 years ago. With Google, Microsoft is also trying to put competition in the mix along with AOL. If Microsoft gains control of Yahoo it would create a more level playing field between Bing and Google creating two very competitive search engines once again.
None of the information in this article is confirmed although with all the buzz from 5 years ago coming back up we can say without doubt that something is going on with Yahoo. Also someone will take them into their domain before too much longer in which case the search world will get one heck of an overhaul.
If we hear anything else about any search engine mergers we will be sure to let you know. After further review it seems that the most likely connection will be Yahoo to Bing as they seem to be the most serious about taking on the popular search engine. Microsoft has been fighting hard to keep Bing in the market and create a true competitor for Google.